Meet Nathan Goodridge – Foundation Home Loans’ Head of Sales, and the driving force behind a simpler, smarter way of working

Nathan’s not just managing the sales team; he’s helping shape how we support brokers every day. With hands-on experience from the field, he builds teams that meet brokers’ needs without overcomplicating things.

A career built on both sides of lending

Nathan joined Foundation Home Loans in early 2022 as a National Sales Manager, bringing with him over ten years of experience in financial services. Before that, he’d worked with big names like Lloyds Banking Group and Metro Bank, gaining experience in both high street and specialist lending.

That mix has served him well. He understands what brokers need from a lender, but also knows the pressure lenders are under to make fast, accurate decisions, especially when cases fall outside the usual criteria. He’s brought that balanced perspective to Foundation Home Loans, where he’s helped shape a sales team that’s sharp, responsive, and easy to work with.

In 2024, Nathan was promoted to Head of Sales, reporting directly into Director of Sales Grant Hendry. Since taking on the role, he’s been a driving force behind how we structure and support our field sales team— helping brokers across the UK place cases more confidently.

Building a team that actually supports brokers

One of Nathan’s biggest changes has been bringing buy to let and residential sales together. Instead of splitting support between product types, brokers now work with a single Regional Account Manager (RAM) who understands both sides of the business.

It’s a small change, but it’s made a big difference. It means faster conversations, smoother case handling, and one consistent point of contact who understands your business—not just the product you’re placing. Whether it’s a limited company buy to let or a complex residential case, you’ll be speaking to the same person throughout, someone who’s got the full picture and is ready to help.

Nathan’s approach is about keeping things simple, efficient, and personal. He’s built a team that’s the kind of setup that brokers genuinely value—because it saves time and gets results.

A hands-on leader who listens

Ask anyone on the team and they’ll tell you; Nathan’s not the kind of leader that manages from behind a desk. He’s out on the road with the team, in meetings with brokers, and on the ground at events across the UK. He’s listens, responds, and makes sure broker feedback is both heard and acted on.

It’s that broker-first mindset that’s helped Foundation Home Loans earn its reputation as a lender brokers can trust. Nathan knows that when we make it easier for brokers to work with us, everyone benefits — the broker, the client, and the wider business.

And it’s working. Through the combined efforts of Nathan and the sales team, Foundation Home Loans continues to grow as a reliable, knowledgeable, forward-thinking specialist lender. The team knows the criteria inside out, but just as importantly, they know when to pick up the phone, talk through a case, and find a solution.

What this means for you

If you’re a broker who values fast answers, a straightforward route to decision, and support from a team that truly gets specialist cases, Nathan’s team is built to deliver just that.

Whether you’re placing a first-time landlord, a professional with multiple income streams, or a self-employed borrower who doesn’t tick the usual boxes, your Foundation Home Loans RAM can now help with both buy to let and residential options, without passing you around the business.

You’ll have one point of contact, someone who understands your clients and knows how to move cases forward.

Time to reconnect?

If you’ve not spoken to your local RAM recently — or you’re new to working with us — now’s a good time to get back in touch. Nathan’s helped make it easier than ever to get consistent, expert help from one person who knows your area.

Your RAM is ready to help with new enquiries, tough cases, or even just a quick check on what’s possible. With Nathan’s leadership, the team has the tools, the backing, and the flexibility to support you properly and to get things moving.

Start a conversation today and see how a well-structured sales team can make all the difference.